職稱:助理教授

姓名:卓建道

學歷:美國金門大學企管博士

研究領域:
口碑傳播, 消費者購買決策, 情緒消費行為, 與跨文化消費行為比較

分機:#6518

E-mail:jamescho@mail.lhu.edu.tw


A. 期刊論文

B. 會議論文

1.
Emphasizing on brand equity to target consuming segments, The 12th Annual Hawaii International Conference on Business, Honolulu, Hawaii, U.S.A., May 24th~27th, 2012.
2.
The determinants of affecting Taiwanese students' decisions on choosing universities, The 12th Annual Hawaii International Conference on Business, Honolulu, Hawaii, U.S.A., May 24th~27th, 2012.
3.
An exploration of advertising effectiveness: A comparison between product placement and general advertisement, The 12th Annual Hawaii International Conference on Business, Honolulu, Hawaii, U.S.A., May 24th~27th, 2012.
4.
Supplier effectiveness in green just-in-time supply chains: A case study of a Taiwanese 3C manufacturer, The 11th Annual Hawaii International Conference on Business, Honolulu, Hawaii, U.S.A., May 26th~29, 2011.
5.
A discussion of E-NWOM from perspectives of consuming product and purchasing involvements, The 11th Annual Hawaii International Conference on Business, Honolulu, Hawaii, U.S.A., May 26th~29, 2011.
6.
An investigation on college student's consuming phenomenon, The 11th Annual Hawaii International Conference on Business, Honolulu, Hawaii, U.S.A., May 26th~29, 2011.
7.
The Relationships among Materialism, Hedonic Value, Perceived Risk, and Impulse Buying-- A Case of Young Generation in Taiwan. 2010 International Conference on Business and Information (BAI), Rihga Royal Hotel Kokura, Kitakyushu, Japan, July 5-7, 2010. 
8.
How do country environment, university locations, and characteristics affect Taiwanese students’ decisions on the countries for international education? The 2010 Hawaii International Conference on Business, Honolulu, HI, U.S.A., May 27th~30th, 2010.
9.
Effectiveness of decision-making in green just-in-time supply chains in the manufacturing industry: An investigation and comparison of multiple cases in Taiwan. The 2010 Hawaii International Conference on Business, Honolulu, HI, U.S.A., May 27th~30th, 2010.
10.
An exploration of online-game market and repurchase from gamers' perspectives. The 2010 Hawaii International Conference on Business, Honolulu, HI, U.S.A., May 27th~30th, 2010.
11.
Does the celebrity really match up your product? The 2010 Hawaii International Conference on Business, Honolulu, HI, U.S.A., May 27th~30th, 2010.
12.
The impact of humorous advertising on the advertisment preferences-The moderating effects of product involvement and brand awareness. The 2009 Conference of the International Society for Humor Studies, California State University, Long Beach, CA, U.S.A., June 17th~20th, 2009.
13.
Cultural influence on consumer's adoption of word-of-wouth. The 2009 Hawaii International Conference on Business, Honolulu, HI, U.S.A., June 12th~15th, 2009.
14.
Do you really know what you are marketing for? Consumer responses toward cause-related marketing in Taiwan. The 2009 Hawaii International Conference on Business, Honolulu, HI, U.S.A., June 12th~15th, 2009.
15.
Relations between third-party logistics providers' corporate image, customer expectations, and customer loyalty/purchase intentions. The 2009 Hawaii International Conference on Business, Honolulu, HI, U.S.A., June 12th~15th, 2009.
16.
Evidences of cultural influence on adoption of word-of-mouth, 2008 Conference Theories and Practices in International Business, Chang Jung Christian University, Tainan, Taiwan, Oct. 31st, 2008. 
17.
幽默感,情緒勞動,自我效能,工作壓力與顧客關係品質之關聯性探討: 以第一線餐飲服務人員為例。 第47屆心理學年會。臺灣師大心輔系, 台北市, 台灣, 2008年10月4~5日。
18.
How does the brand equity influence college students’ purchasing decision at apparel, 2008 Hawaii International Conference on Business, Honolulu, HI, U.S.A., May 22nd~25th, 2008.
19.
Cultural differences in WOM effects: Comparing Taiwanese and American consumers, The 2008 AMS Cultural Perspectives in Marketing Conference, New Orleans, LA, U.S.A., January 16th~19th, 2008.

C. 研究計畫

1.
服務業發展研究能量建置計畫—非五都服務業發展策略之研究,主持人, 財團法人商業發展研究院, 2014,01, 01~2014,02,28.
2.
2012年服務業經營活動報告, 主持人, 財團法人商業發展研究院, 2013,10,01 15~2013,12,31, 案號:CDRI-S-102-070.
3.
子女化趨勢下私立大專院校專型為培訓機構之研究, 兼任研究員, 行政院國家發展委員會, 2013,09, 01~2014,03,31, 案號:cepd102031.
4.
流通服務業管理人才培育中心之先導規劃—流通服務業人才培訓機構能量盤點, 主持人, 財團法人商業發展研究院, 2012,05, 15~2012,08,30.
5.
企業實務研究計畫--非營利組織行銷策略研究計畫,主持人.

D. 專書或技術報告

E. 其它

1.
企業實務個案:J快遞公司之運能與效能,商業發展科技研究能量建置計畫, 經濟部商業司財團法人商業發展研究院,2010,12,15.
2.
企業實務個案:入物流中心或統倉?!, 商業發展科技研究能量建置計畫, 經濟部商業司財團法人商業發展研究院, 2010,07,07.